Many companies prefer catalogue design although we passed to the digital environment and it seems that this will continue for a long while. Design is the most important factor for the advertisement argument that we encounter this frequently.
In this article, we are going to talk about the considerations to take into account when making catalogue design with small footnotes.
- Catalo design can be institutional or solely product-based depending on the demand from the customer. What is important is that the content is indeed satisfactory and illuminative for the people viewing the catalogue no matter what the subject is. It is wrong to focus solely on visuals. It must contain texts with titles enriched with visuals. Actually, this is important if visual catalogue design is not the case.
- Catalo design should be interesting and motivating for the people seeing to or viewing a catalogue. That the visuals about the product are used correctly and in a quality manner, the simplicity and briefness of the design constitute the most important factors.
- Many corporate companies do not match up with their corporate identities in their printed and other advertisement works, and this is a big mistake. The catalogue design you make should definitely not be different from the corporate identity of the brand. For example, the catalogue design created for a food company cannot be used in health sector. The colours, fonts must definitely fit one another.
- Many designers engaged in this work consider the print, which is one of the most important issues, after starting the design. However, they must definitely start the design phase after finalizing many issues, such as paper weight and whether the colours to be used will be pantone or cmyk.