As NS Advertisement, we prepare your path to use all the materials of your brand or company effectively and correctly. We create your reference guide that you will benefit from, in all areas from your logo, to your color codes, from the lines in the application to the font selection. Come along; let us produce the most accurate perceptible sustainable pathfinder in the industry together.
HOW SHOULD THE CORPORATE IDENTITY GUIDE BE?
IT SHOULD INCLUDE YOUR CORPORATE COLORS
Colors are a must in a brand's perception management. It is one of the two main veins that give life. It is essential that the corporate colors used, are clearly indicated by codes according to the production areas.
IT SHOULD BE INCLUSIVE
The Corporate Identity Guidelines should cover all of the rules you will define within and outside the company to promote your product or service to the target market. In particular, the position and dimensioning of the logo must be clearly defined in all areas.
IT SHOULD BE PERMANENT
Corporate Identity is not a material that a brand or company constantly renews or revises. Once an identity is defined for a sustainable brand, it is important that it lasts for many years. The corporate identity guideline ensures that this permanent line is not sustained by the individual, but by the institution.
IT SHOULD BE SHAREABLE IN THE DIGITAL MEDIA
The Corporate Identity Guide that has gone through and completed all phases, must be of a quality that can be published on the brand's website because the guideline is not only in-house but also important in terms of reflecting the institutional culture.
WHY IS THE CORPORATE IDENTITY GUIDE REQUIRED ?
- The appropriate, effective and correct use of the brand logo in every media represents a successful strategy. And successful strategies increase the positive perception indirectly, and the marketing and sales directly.
- Physical disruption of the actual design and character of your trademark is prevented and deviations are avoided.
- It reminds people that your trademark is always trustworthy, and most importantly, it keeps you from being forgotten.
THE PREPARATION PROCESS OF THE CORPORATE IDENTITY GUIDE:
We manage the design process of the corporate identity guide, which will be prepared for your company or your brand, with a clear and detailed view so that there are no question marks.
The corporate identity guide can accommodate a wide range of content, from outdoor signboards to employee codes of conduct, from business card samples to printed paper documents’ design. Before we start doing the necessary arrangements and work, together we will discuss and define the corporate design materials that you would like to include in the corporate identity booklet.
Logo Usage Area
We determine the usage areas of the logo of your trademark (emblem and logotype), and we give you information about the surfaces, the color and the way it will be used. We determine the color tones that constitute your logo like CMYK, Pantone, Ral and then we aim that you print the documents without having any problems. Thus, we prevent the logos from being varied and not being used correctly.
Tipography (Text Character) Usage
Each brand is supposed to have its own set of fonts. The font character that we will create to meet this need will be separated into three groups like basic, subgroup and sub-subgroup and we will determine the usage areas. On the other side, we will determine the complementary and supplementary fonts and compile everything from their usage areas, to font size rules in the guidelines.
We will determine the area, size and color of the logo that should be used in all the documents that you will need in-house and outside your company and we will add it to the corporate identity guide with the correct and incorrect usage options.
CORPORATE IDENTITY GUIDE PRICE
We can detail your brand or company's Corporate Identity Guidelines and prepare the best offer for your company. You can contact your customer representative to get the perfect service for your Corporate Identity Guides work. You can be assured that we will get back to you within one business day at the latest.